Strategic Cost Management Harley Davidson

III. Strategic Cost Management During Harley Davidsons early years, the report of the follow was built upon Walter Davidsons victorious ride on a Harley pedal in a 1908 race. This was the first of galore(postnominal) races that Harley would go on to win while it transformed itself into the orbits leading producer of motorcycles. Along with its reputation in the rush arena, the social club built upon innovations bid the V-twin engine, clutch, internal expanding underside brake, and three-speed transmission, each pi unrivaledered by Harley Davidson. During the 1920s, without a troubled economy, the company invested in research and development, experimenting with its V-twin design, developing a four-cylinder engine, and improving the reliableness of its machines. The smell of the bikes also improved with the addition of the electric starter, amplify tires, scarer brakes and standardized parts. Due to these innovations, customers chose Harley motorcycles two to one all o ver their main(prenominal) rival, Indian, the only other U.S. motorcycle manufacturer. Along with skillful innovations, Harley Davidson chose differentiation as its marketing strategy. In a differentiate marketing strategy, competitive advantage is achieved through superior products or service.

This superiority is based upon factors unrelated to demean costs, such as customer service, product quality, or singular style. By comparison, companies like Wal-Mart pursue a cost-leadership strategy. Along with scientific innovations, Harley Davidson focused its efforts on maintaining its exclusive dishonor visualize. The company marketed this image just as much as the bikes themselves. One of the main things that gives us a [comp! etitive advantage] is that we look at more than just motorcycles we sell a stand in experience, said CEO Jim Ziemer in a note to investors. In order to maintain its brand image, the company has been known to sheer the supply of bikes when the retail scathe fell below MSRP. When asked more or less the 2007 third...If you indigence to get a full essay, order it on our website: OrderEssay.net

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