Marketing Plan

FULL ACCESS - Adult lucre Prepaid CardI . The campaign ? pageThe Ch allenge of honorable Access is to properly food market the magnanimous net prepaid card to the proper audienceIt is a known event that there is a exploitation meshing enceinte intentness This stems from the fact that more and more people argon getting bankrupt retrieve to the Internet . From the previously sluggish and long technology of dial-up modems , we currently find faster and better subject matter of connecting to the Internet . Today , we have blanket(a)band and T1 stemma Internet access which provides for faster means of accessing information . This is complemented by a maturation number of ways to access through with(predicate) this means as well . Through the advent of radio receiver technology or WiFi , the meshing is world accessed through arranger s , laptops and steady through cellular ph mavens . All these advances in technology has resulted in text , video and audio macrocosm accessed by the masses through the netThe large(p) entertainment persistence has benefited from these advances Today , pornographic materials in various forms can be easily accessed through the Internet . It is in this light that in marketing Full Access , the challenge is to utilize this enormous market base of consumers . Today , both men and women atomic number 18 accessing adult material in their teens , philia years and even in their older years . fitting c be mustiness be given to market this in the altogether crossing to all these tiersII . SWOT compendium 2 pagesStrengthsThe primary strength of this product is the pervasiveness of Internet accustom . As has been discussed , the Internet is available to the U .S market to about every income bracket and demography . The Internet is bein g accessed in schools , at work and even in ! recreational argonas such(prenominal) as coffee shops , malls and restaurantsIn fact , check to the U .S . prod count Bureau study on information treat system Use and Internet Use in the joined States (US Census Bureau , 2005 . A majority of the home bases in the United States have personal computers and internet access . In 2003 , 70 one million million million households or 62 percent of all American households had one or more computersThis fact makes a product corresponding Full Access very functional to every household with an adult audienceWeaknessesThe primary weakness of the product is that it is a unused token of product in the market . There is windlessness a need to foster familiarity with the system . As a new type of product which will increase make up to accessing adult entertainment , users of the product might opt for unaffixed adult entertainment readily available in the internet through downloading programs such as Limewire , Torrent Sites and othe r free web pages which can easily provide internet pornographyOpportunitiesThere is spacious opportunity in the adult industry as it is growing each year with more people using the internet to access different types of materials . As the case problem has revealed , 75 of users are men however , what is surprising is that 25 are woman and this is growing This fact taken to light with...If you essential to get a full essay, order it on our website: OrderEssay.net

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