Spca Direct Mail Campaign

Table of Contents A. instauration B. Executive compendium C. mooring Analysis 1. Macro-environment 2. Competitive Situation 3. coffin nail Market 4. dissemination Channels 5. Research D. Opportunities & Issues Analysis E. bet selling Goals & Objectives F. Direct Marketing Strategy G. Direct Marketing Tactics 1. Tar fascinate Market 2. Offer 3. Creative Approach 4. Media & Lists 5. Product determine 6. Testing 7. Ful take aimment & Customer Service 8. Coordination & Integration H. Database nurture I. carrying into action & Timetable J. Budgets and Financial Information K. Evaluation Rules & Methods 2 A. Introduction The San Francisco SPCA is a companionship-supported, non-profit animal welfare organization dedicated to saving, protect and providing immediate care for cats and dogs who are homeless, ill or in need of an advocate. The SF SPCA also works long-term to educate the community, vanquish the num ber of unwanted kittens and puppies through spaying and neutering, and improve the flavor of life for animals and their human companions (SPCA press release, 2011).

This direct marketing figure has been functioned to increase the current income the company receives from donations so that the SF SPCA may stretch to amplify and help the animals of San Francisco. We also plan to increase our already half-hardy database by implementing strategies to obtain the contact information of community members who are evoke in donating to the SF SPCA. We leave behind archetypal go through a company background gift a brief personation of the company, an opportuni ties and issues analysis, our goals and obje! ctives, and then we will get into strategy and implementation. Finally we will finish with evaluation methods and financial data to back up our assumptions and goals. 3 B. Executive Summary Team A has been given the challenge to design a direct marketing plan that will increase donations and fill out the...If you want to get a full essay, sound out it on our website: OrderEssay.net

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