"Using Perceptual Maps in Marketing"

Company OverviewThorr wheels, Inc. is a $5 billion co.; which manufactures a simulacrum of pedals, and produces more(prenominal) than 20,000 units per year. It also licenses programs to sell T-shirt, motorcycle goods, leather goods, toys, and others consumer?s goods. Their tell out includes dealer training, dealer softw ar packages, motorcycle rental, and equitation training. The corporation enjoys a high brand image in the trade (especially in the 651+ cc heavyweight cruiser segment) and controls a 40% of the share in an oligopoly market. In the assumption, I inevitable to explicate positioning strategy, and constructed a perceptual map low gear with its parameters. Summaries of the simulation scenarios are as follow:?1st Scenario - whitethorn 1, 2x01? The motorcycle industry is growing annually, but sales at Thorr Motorcycle?s Cruiser Thorr (priced at $25,000) is decreasing. This is beca habituate its target client (age meeting 35-50 years) are growing older and are no long-run interested in that kind of lifestyle. Other factors are junior customers (age group 21-35 years) that prefer lower cost motorcycles, because they do non have large disposable income. The competitors are also fix into Cruiser Thorr?s market share. My job as trade Manager was to determine the market position of the company chip in a perceptual map. I needed to choose foursome parameters that reflected the highest potential for Cruiser Thorr.

My recommendation on the four parameters I chose were; product design and styling, cool, price, and service offering. The result was ?Perception oblige focus.? The key four parameters are Price, Lifestyle, Service offer ing, and quality engineering. I learned tha! t the four parameters (that I chose) are others attributes that provide a limited perspective of a brand. They can be use to plot a perceptual map, but they are non fundamental parameters. I have learned that this may not wee them useful for a... If you want to get a lavish essay, mold it on our website: OrderEssay.net

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