Best Practive

Email Marketing Council Best Practice Guidelines June 2007 Contents headmaster foreword to the 2004 Version ............................................................3 Acknowledgements..........................................................................................4 1.0 Introduction ................................................................................................5 2.0 Collecting and Managing information ...................................................................6 2.1 information collection........................................................................................6 2.2 Data hygiene ........................................................................................11 2.3 House Files. Data collected pre 2003...................................................12 2.4 lease Lists – ‘ soldiery Mailing’ ...............................................................13 2.5 Appending Data.......................... ..........................................................15 3.0 Email Campaigns.....................................................................................17 3.1 Campaign Hints and Tips .....................................................................17 3.3 Other get wind Issues...................................................

...............................23 4.0 well-worn Metrics for Measurement and Reporting ..................................26 4.1 Delivery Metrics....................................................................................26 5.0 transnational Issues..................................................................................28 5.1 Transferr ing data outside the EEA ..................! .....................................28 5.2 Emails received outside the UK............................................................29 6.0 Complaints and Dispute firmness of purpose .........................................................30 auxiliary A. Legal and other regulatory...If you want to get a full-of-the-moon essay, order it on our website: OrderEssay.net

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