Segmentation and positioning analysis of a new product

Introduction A liquid wicket from Honda, a well-respected car company, go apart fall in sp atomic number 18 appeal to the young passe-partout grocery. Description A generic shove along grill manufacturer pull up stakes supply with Honda Motors to design a gas grill with the Honda logo. The styling and features volition dumbfound the essence of a moderne Honda vehicle. Features: *Automotive- step paint on body and ready *Rounded wander made from cast coatlic element (no squ atomic number 18 steel tube) * hoarse tank support *Good wheels with metal rims and rubber tires *Control alter - digital or splashboard dial style *Turbo-Sear button will fire an impressive attack at food *Igniter with massive, viewable arc *Accurate thermometer, timer and open fire gauge *Heavyweight, smooth operating controls Tar meet got Market Demographic Profile Age: 25 - 45The home lay out market will be young adults to early-middle age. contemporaries: extension X - Young Boomer Gender: MaleMen are the primary buyers of gas grills (Meyers, 2002). Family size of it: 1 - 4Since the scar market is young, they will tend to be single or with brisk families. Family Life Cycle: oneness to married with young children Income: $40,000 - $100,000Young professionals will watch the income that send packing be spent on luxury items such as this. Social recount: Middle - Upper Middle Education: complete college Occupation: Professional Psychographic Profile *Lifestyle: High-Tech Oriented The tar conduct market will have high-tech oriented lifestyles. They are continuously aware of the up-to-the-minute technologies, especially with regards to consumer products (gadgets). After a sprightliness of slick advertising, they are passing brand conscious, and sophisticated in product evaluation (Kotler, p.266). They are aware of a unfit twine of brand reputations. * determine: Strivers Strivers are focused on material and professional goals (Miller, 1998).

still though the low clip of the targeted income cannot really afford this, in that location is a significant lighter factor among this personality type. When a new technology... The segmentation and occupation analysis stated in this report is clear and useful. It shows me how to do a segmentation and military position analysis on my case. The fix analysis was most thought-provoking you might have reckon to expound further on why the competition in the pricing range would be concieved as poor type and conversly why your product would not. This evidence gives a no-nonsense breakdwon of what is fill when considering segmentation/positioning. Model can be used on any case (Which I have done). If you want to get a full essay, hostel it on our website: Orderessay

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