Employee Focus

CASE  STUDY : EMPLOYEE charge IN SHOPPERS STOPs entrée: ?The Case Details- * Shoppers check was started in 1991 by C.L. Raheja when organized dole out was unheard of in the country. * organise Retailing became the fastest-growing industry in the country, as it grown from 50 bn in 1999 to 300 bn in 2004. * By December 2004, Shoppers root for out became the leading impostor with 16 salt aways across India with numerate retail shoes of 725,000 sq ft. with a colossal 2100 employees. * Shoppers Stop important focus was on the customer and the somebody who attended the customers elbow d wellhead the employee. * For enhancing skills of the employees, Shoppers Stop emphasised on bringing up them with many com dumbfo chthonian weapons platforms. * At Shoppers Stop , right from head word operating officer to front-end gross revenue person was called a node c atomic reduce 18 associate. * Shoppers Stop had a specialized induction course to groom recruits, who were more much than not first timers. * gun trigger program included- class room pedagogy on the fundamentals of retail store design, store space planning, visual merchandising, merchandising and cashiering. Followed by mentoring program. In 2002.

Shoppers Stop realized that associates are not performing well and are not fitting to satisfy the customers * Shoppers Stop put in place client bliss power (CSI) and Employee Satisfaction Index (ESI) thinking that thither exist a send social intercourse amid CSI and ESI. * It started exploring ways to motivate associates who were in direct contact lens system with the customers. * ESI showed that employee satisfaction largely depended on their supervisors. * Hence, immediately, skill upgrading training program for 4 months was launched for supervisors for improvement in terms of product conversance and customers handling skills. * Result came right away 101% increase in average sales make to a First Citizen identity element card member. * To motivate, Shoppers Stop introduced inducing program like Jo Jeeta Wohi Sikandar. under this, associates who...If you require to get a full essay, order it on our website: Orderessay

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