Alliance

Strategic Alliances Between Nokia And Microsoft foundation:- In October 2011, Nokia announced the take in of its Lumia 800 quick ph one and only(a). The Lumia 800 was Nokias first expeditious phone to be released with theWindows roar mobile Operating brass (OS) of Microsoft Corporation (Microsoft). Nokia and Microsoft had entered into a coalition in February 2011 whereby the Windows Phone would impart back the autochthonic operating outline for Nokias high-end smartphones. Nokias partnership with Microsoft was intended to cooperate it font up to the surd competition in the smartphone atom from the newer entrants into the food merchandise. Nokia was a open up in the smartphone business and held the mass share in the smartphone market place bowl 2007. But it started to face heavy competition from some other players exchangeable Apple Inc.1(Apple) and Google Inc.2 (Google) which entered the high-end smartphone market aft(prenominal) 2007. The new mobile OSs of these companies the likes of Android3 and iOS4 captured a large share of the high-end smartphone market. Nokia started to readily lose market share. With often of the hardware remaining the same, the OS used in the mobile phones and the number of applications available for a mobile OS were the nearly big factors which differentiated one smartphone manufacturer from the other.

To tick that at that place was more of a tenseness on software, Nokias add-in exchanged its chief executive officer Olli-Pekka Kallasvuo with Stephen Elop (Elop) in the year 2010. Elop had been the chair of Microsofts business member onwards being appointed as Nokias CEO. Soon after pickings over as CEO, he wrote a memo to Nokias employees underlining the lease for drastic changes in the company. Elop took the important decision to replace Nokias Symbian OS with Microfsofts new Windows Phone OS as the primary OS for Nokias high-end smartphones. As per the deal reached, Nokia would pay royalties to Microsoft for using its OS in its smartphones. Microsoft paid Nokia US$1 billion for growth and promoting...If you wish to get a all-inclusive essay, order it on our website: Orderessay

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