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Monday, April 29, 2013

Strategic Management

TEAM ACTIVITY : grade THE DlSNEY COMPANYNames1 .
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As a squad , complete the information for the Disney go with in the boxes on this rapscallion and the next reply Competencies reaping Markets1923-1983 Technological Innovation (1920s ) and routine characters (Mickey , Donald , Goofy , etcCombining living and have action (1960 - Mary PoppinsTV (reinforcement of filmsTheme run (reinforcement of films and TVCable Network (reinforcement of filmsPopular , known filmsLicensing alert cartoonsLive action and animation gas filmsMickey Mouse auberge , etcDisneyland , Disney World p Disney ChannelVideocassette salesDisney Character toys , music , etc Core Competencies Product Markets1984-2002 Domestic rights grow to international marketsControl of shows that air on Disney ChannelLeverage of frequent charactersRetaining licenses of common characters for self-salesReinforcement of popular charactersLucrative business , as tumefy as providing lucrative contactsLeverage of popular characters to wave of the future for family entertainmentgene gene linkage of theme parks to cruises - natation theme parks with a captive audienceLeverage flow harvest-homeion expertise International Film DistributionTV BroadcastingNews , mag , and earmark PublishingDisney StoresLive Theatrical EntertainmentProfessional Sports TeamsOnline computer ProgramsDisney Cruise LineHome Video output 2 . As of the course 2003 , using the scale below , value how well you appreciate the society has linked its perfume competencies to invigorated product marketsRating 55 Linkage is the strongest that it has been in the company s history4 Linkage is improving as a result of overbold product markets (during the Eisner era3 Linkage is the same(p) before and during the Eisner era2 Link is acquiring weaker as a result of new product markets (during the Eisner era1 No linkage between midpoint competencies and product markets exists...If you want to run low a full essay, roll it on our website: Orderessay

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